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Accelerate(her) presents: Personal Branding for Women in Technology
Thursday, February 20, 2025, 12:00 PM - 1:00 PM EST
Category: Accelerate(her)

In today’s fast-paced and competitive tech landscape, having a strong personal brand is more important than ever. Whether you’re climbing the corporate ladder, leading a team, or breaking into new opportunities, your personal brand helps define your unique value and sets you apart in the industry.

Join us for an empowering session tailored for women in technology, where we’ll explore how to craft a compelling personal brand that aligns with your career goals. Learn practical strategies for building your professional presence online and offline, communicating your expertise with confidence, and establishing yourself as a thought leader in the tech space.

This interactive webinar will cover:

  • Defining Your Brand: Understanding your strengths, values, and career aspirations.
  • Building Visibility: Leveraging platforms like LinkedIn, blogs, and social media to showcase your expertise.
  • Networking with Intention: Creating meaningful professional connections to support your goals.
  • Standing Out in a Male-Dominated Industry: Positioning yourself as a confident and credible voice in technology.
  • Whether you're just starting out or looking to elevate your current position, this session will provide actionable insights to help you own your narrative, increase your influence, and build a brand that speaks to your unique brilliance.


Registration Fees

FREE for WIT Members
$25 for Non-members


Speaker

Jennifer Adamson
Marketing Leader- Aretum


Jennifer is a dynamic marketing associate, bringing over a decade of rich experience in integrated marketing. Her career has been marked by her work with global clientele, where she has excelled in website design, graphic design, social media management, and the development of training and educational content. Jennifer is adept at orchestrating comprehensive rebranding initiatives, having successfully enhanced the brand presence and marketing strategies for clients across diverse sectors such as healthcare, insurance, government, and non-profits.

Jennifer’s strategic execution of campaigns led to significant increases in website traffic and social media engagement. She managed marketing efforts for numerous course launches, podcast, and webinars, while also creating digital content. Her work on website copies enhanced SEO and readability, resulting in greater program enrollment. Jennifer effectively leveraged strategic partnerships to expand PsychArmor’s influence and visibility collaborating with esteemed partners like USAA, Comcast, DoD, DHS, and the Department of Veterans Affairs.

Jennifer’s Professional journey is characterized by a steadfast commitment to refining departmental workflows and resolving inefficiencies, ensuring her team’s success through innovative and professional solutions. Outside of her professional achievements, Jennifer is a passionate volunteer, having dedicated over 1,500 hours in support of military families, and the Veteran community, showcasing her deep commitment to service and community engagement.