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Accelerate(her) presents: Why Women Pivot
Thursday, March 21, 2024, 12:00 PM - 1:00 PM EST
Category: Accelerate(her)

In her new book, Why Women Pivot: Embracing Transitions Unique to Our Careers, former WIT President, Trish Barber delves into how women can have it all, but they must be both strategic and patient with themselves as they navigate the common challenges that women face. During this workshop, she will focus on two of the topics in her book.

In the first half of the session, she will answer the question of why women are pivoting and discuss long term and short-term implications of not doing so strategically. She also talks about how in these post-COVID times, women have more options and power than they realize. Finally, she will discuss the entrepreneurial trends showing how women are taking control of their careers.

The second half of the session will focus on networking as a key ingredient to a successful pivot. Learn about the differences in networking behaviors between men and women and the strategies to get the most out of your next networking experience.

Participants will leave with special access to the book on Amazon as well as inspiration and tools as you plan your next pivot.

Registration Fees

FREE for WIT Members
$25 for Non-members

After registering, you will receive a confirmation email containing information about joining the virtual event.


Trish Barber
Founder, 3Ways Digital

Trish Barber is Founder of 3WaysDigital and author of Why Women Pivot: Embracing Transitions Unique to Our Careers (available in spring of 2024). During her 30-year career, Trish has evolved from cable television, into tech marcom, and then to tech media, software, and AI. She is a four-time entrepreneur who supports B2B, B2G and non-profits going through a growth transition due to organizational change such as a new product launches, VC investment, divisional spin-offs, grant awards, C-level management shifts, or big tech contract wins. She
functions as a fractional CMO who preps her clients for independence with the 3WD team supplementing their operations as needed.

Trish has worked with both large ($7B) and small organizations ($200M) to operate and market new products and programs requiring guidance, processes, and tools as they become established. She and the 3WD team sets up marketing operations, reskills, hires and trains a client’s internal staff and then launches the company to success.

Trish has three grown children and has been married to her husband for over thirty years. She is a former taiko player and performer and she is a mentor in residence through George Mason University’s ICAP Program. Trish is also devoted to the issues of supporting girls in STEAM, women in tech, and improving women’s representation on corporate boards.