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WIT.Connect: Data Science + Social Media: Win the Battle for Relevance - ONLINE REGISTRATION CLOSED - WALKINS WELCOME
Valo Park
7950 Jones Branch Drive
McLean, VA 22102
USA

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Thursday, September 19, 2019, 6:00 PM - 8:30 PM EST
Category: WIT.Connect

Companies have access to more data than ever, but how can that be translated into relevant insights across the generations? Social media and digital gurus advise attendees on how to turn knowledge about “how” generations are using social media platforms into useful answers about “why” – and “where” and “when” you apply data science to ensure you gathering measurable results. Attendees will learn:

  • How to identify the voice of the brand you represent, and how to communicate it effectively across generations
  • How to deploy communication strategies that are both flexible and connectable
  • How to develop measurable techniques through digital and responsive analytics

Check out our latest blog post about this event!


Registration Fees

$45 WIT Members
$55 Non-Members
$60 On-Site

Online Pre-registration for this event has closed, but walk-ins are welcome.

Speakers

Alisa Berry
Adjunct Professor, NOVA Community College

Alisa has spent most of the past 10 years working within Higher Education. She has always had the student experience at the core of her focus. With her experience and Master’s in Management and Bachelor's in Business Administration, she recently began teaching business communication classes to undergraduate students. She volunteers her time with a multitude of organizations to further her impact with helping the younger generations succeed.


Erica Glotfelty
Director of Teacher Marketing and Socialization, Teach for America

Erica has spent the past 10 years learning and working in the digital space, with experience ranging from startups, small businesses, and nationally known nonprofits. She strives to best understand where data and design creatively collide. In her current role at Teach For America, she strategizes the positioning of the organization's products and experiences for their varied audiences. Additionally, she contributes her time and efforts as a Board Member for a local theater in Portland, OR and pursues passion projects focused on mental health awareness, LGBTQ+ issues, and human rights.


Janet Waring
Vice President, Model B

Janet began her marketing career at IBM over 25 years ago. She co-founded a graphics and marketing company that thrived for 18 years before moving to Model B. Her knowledge and years of experience in the business have allowed her to work with clients beyond tactics and deliver growth strategies that achieve measurable results and increased revenue.