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WIT.Connect: Decoding B2B and B2G PR & Marketing Trends
Valo Park (Formerly the Gannett Building)
7950 Jones Branch Drive
McLean, VA 22102

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Thursday, June 20, 2019, 6:00 PM - 9:00 PM EDT
Category: WIT.Connect

6:00 - 7:00pm | Networking, Refreshments
7:00 - 8:00pm | Panel, Q&A
8:00 - 8:15pm | BREAK
8:15 - 9:00pm | Storytelling Workshop

We’re just a few months in but 2019 is shaping up to become one of the most exciting yet for B2B and B2G PR and marketing. So what trends do you need to know about to build your brand and win more business this year?

Presented by Merritt Group, a McLean-based award-winning and nationally-recognized strategic communications agency that provides marketing, PR and creative services, this event will feature experts representing a variety of tech industries and organizations who will shed light on top marketing and communications trends for 2019 and how to squeeze the most out of your programs this year.

The panel of experts will touch on major shifts we’re seeing in the marketing industry and how best to evolve in response to key trends, including:

  • The shift in digital relationships in response to the new era of privacy
  • How automation can speed forward, but not without a human touch
  • The role immersive video will play in revolutionizing experiential storytelling
  • How to more effectively “stand out” visually



Following the panel, attendees will put theory into practice by participating in a storytelling workshop. Merritt Group will share company messaging best practices and lead an exercise on how to craft and communicate your brand’s unique story to the market.

Workshop Lead: Abigail Bracy, Senior Marketing Project Manager at Merritt Group

Registration Fees

$45 WIT Members
$55 Non Members
$60 On-Site

Register for This Event