Irene Lane - Programs Chair

Irene Lane

Irene specializes in developing sustainable tourism products, marketing strategies, return on investment (ROI) benchmarking models, and community development tactics for tourism boards and individual businesses.  Drawing upon her professional and personal experiences to address authentic ecotourism from community, ecological and economic points of view, she is a featured writer for the Huffington Post, among other media outlets, and a featured speaker on ecotourism strategies, challenges and issues at the George Washington University, the Ecotourism & Sustainable Tourism Conference, and for the US Department of State¹s International Visitor Leadership Program. Furthermore, she is the only person in the United States who can certify a green travel destination, accommodation, or event under the internationally-accredited Biosphere label.