In pursuit of the elusive prospect, marketers are exploring ways to better use technology to reach their target buyer. From new formats for Websites to social media and search, the number and variety of technology tools promising to drive sales and leads is dizzying. Once you decide on a technology that works for your business, how do you justify your investment in these new tactics, successfully integrate new marketing technologies, and
assess the results?

This session brings together experts in Web design, social media, search and measurement to discuss:

* What’s next in Web design and how to better utilize your website
to drive sales
* Rich Internet Applications and other strategies to add that “wow factor”
to your Web presence
* How to integrate a social media program into your marketing plan
* Tips and tricks to increase your search engine rankings
* Why these tactics are relevant to B2B marketers

The speakers for this event are:

Name: Matt Goddard
Title: Principal
Company: R2 Integrated

Name: Susan Kearney
Title: Former CMO, Voxant

Name: Jen Krupey
Title: Director, Marketing Services
Company: Viget Labs

Name: Brian Reed
Title: CMO
Company: Boxtone

Name: Katie Hanusik (moderator)
Title: Vice President
Company: SpeakerBox

Please download the attached file for more information about our speaker panel.